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Our Story

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The Prana Story

Prana's parent company was founded in the Netherlands 27 years ago. Because of the innovative products in this part of the world, we've had the opportunity to work with hemp and hemp-derived products for decades. Our CEO Sebastien Hebbelinck brought that same ingenuity and innovation to Denver, where Prana Principle is based out of. 

Our experience in Holland, and now in the U.S., provides the perfect synergy for innovative technologies, the best extraction methods and clinically formulated products.


CBD You Can Trust

Prana Principle values your well-being and strives to provide the highest quality clinical skincare and wellness products available. Our broad spectrum hemp oil comes from proprietary hemp cultivars grown on organic farms. This means there are absolutely no additives or preservatives in our hemp. Prana also utilizes third-party lab testing to confirm potency and purity from contaminants.

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We're known for

Giving Back

Prana Principle believes that the key to good health is knowledge combined with action. That is why we partner with and support the PIER Institute, a social enterprise that develops and implements sustainable solutions that help build and strengthen communities.  

Since 2018, Prana Principle has been helping PIER Institute build a portfolio of projects in Colombia, South America, related to health, nutrition, education, and clean water. Each project serves over 100 people in very poor and impoverished areas.

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